Harvey Mackay’s book, “Use Your Head to Get Your Foot in the Door:  Job Search Secrets No One Else Will Tell You.” is officially a NATIONAL BESTSELLER.

He’s in the Top 10 on the Wall Street Journal.

Harvey credits this video marketing campaign with Traffic Geyser as a huge part of the success.

Now Mike Koenigs of Traffic Geyser wants to show you how they did it, the cool “stuff behind the stuff” on putting a best-seller campaign together.

This is amazingly valuable content on the behind-the-scenes, inner workings of a successful book launch.

You will find TONS of marketing nuggets in here that go WAY beyond just a book launch and apply to any business.

You’ve got to check this out:

1.  Local Search (thanks to mobile marketing) is growing exponentially in 2010.

2. Social Streams are now indexed and listed in Google and Bing.

3. Social Media Sites generate high local listings in the Search Engines.

If you are participating this means an increase visibility for your business on a local level that can drive traffic to your business. “Link Love”

4. The proliferation of Social Media and the Mobile Web is changing the way consumers search to find what they are looking for.

“Over time the single greatest opportunity is to rule the local search landscape. 20-30-year-olds go straight to their mobile browser or Google Maps to find everything – shoes, food, insurance, a dentist, you name it. If they don’t find you by doing that, then you don’t exist.” -John Jantsch, February 2010

How are you making sure your business is joining these mobile conversations?

5. Ability to build relationship with an audience (even before they visit the business).

Building relationships with them before they even visit your business, extending your influence sphere.

“We (local businesses) have the ability to engage our clients at the point of experience.” – Joe Sorge, Owner of AJbombers
6.  Your competitors are connecting with “YOUR” prospective customers in the Social Media realm.

This statement should have you tossing in bed at night, I’m not sorry if it causes you to loose some sleep at night.   Your competitors are engaging a highly targeted audience and (sorry I’m going to pour the salt on the wound) their participation in social media marketing is allowing them to do it in a cost effective way!

7. Social Media Marketing is way more cost-effective than traditional advertising channels. Simply because it is:

• Targeted
• Personable
• Engaging
• Cost-Effective
• Viral
• Fastest growing medium (Ie. 500k new members at day on Facebook)

Example:  I go to Mack Bros and have the Ample Dumpling Crepes, they are delicious poached apples, pecans, and cheese. Yum, I’m getting hungry now. Then I tweet this out with the hashtag #Foursquare.   Not only do my followers on Twitter see this, but also my Tweeps who are using Foursquare.com.  Then I go to Mack Bros and I check in on Foursquare and add a to do, and some tags,.. Did I dethrone the Mayor? (If you a Las Vegas local look for Mack Bro’s Dethrone Mayor Foursquare special coming soon)

I hope the visual recipe I just cooked up for you didn’t make you to hungry.  Priceless, you can’t buy that advertising.

Traditional methods like yellow pages, newspaper ads, and radio are:

• Hard to Measure
• Expensive
• Not focused on a target audience

I’m not saying they are useless, but when is the last time you went searching the yellow pages for something you wanted? I use it for a booster seat for my 5 year old… hmmm, I Wonder how many trees where cut down to boost her tushie. Just saying..

8.  Location-Based Social Networks (LBSN) will grow in prominence in 2010 and beyond.

Are your ears burning? They should be! I checked in on Foursquare and left a to do for the next time I visit your business. Who can see it? All my Friends on Foursquare, and did I mention that my Foursquare and Twitter accounts are connected to, yes it got tweeted out to the Twitterverse. Not to mention the update that went out to all of my friends on Facebook.

To all the Local Businesses out there not yet participating “Sweet Social Media Dreams”.

Everything is based on Great Content!  How effective your Fan Page will be on Facebook is is going to be based on your content.

Let’s review the steps it takes to build a brand and build a community.

1. Sharing
2. Connecting
3. Conversing

If you are looking for instant gratification, you won’t find it with Social Media. Having a long term plan for your social media activities will ignite brand exposure and interest.

Tips on engaging your Fan’s on Facebook.

Consistently share quality and relevant content.

The key to maximizing engagement with your target audience is “Active Participation”.  Yes, you have to show up, if your not there, if your not participating it won’t be effective.

• You must be present, available, supportive, and listening.
• It’s important to respond to comments.
• Engage your fans by asking questions.
• Check your Fan pages wall feed during “High Traffic” times during the day (at this time Facebook does not notify you when a fan makes a post on your wall, hopefully this will change soon).

Offer relevant events on Facebook.   You can create and share events on Facebook by using the “Events” application.  When creating the event take into consideration “SEO” and ask yourself  if  I was searching for an event like this what keywords would I use in my search.

• Once the event is created invite your friends (You can only send 100 invitations  at a time for friends).
• Fan page admins can send an update to fans about the event.
• Send a personal message to key friends in Facebook and encourage them to share the event.
• Post the event link in targeted groups.
• Utilize Facebook Social ads.
• Promote the event in other social networking sites like Twitter, and Linkedin (Linkedin has a great Events Application also).

Leverage Facebook Applications, slowly integrate them in your fan page.  Each page comes standard with: Notes, Events, and Photos.  Here are a few additional ones that are useful for business:

• Static FBML
• Blog RSS Feed Reader
• Networked Blogs
• Youtube Box
• Extended Bio
• Posted Items Pro
• Flash Page

How are you engaging your Fan’s on Facebook?

Why Use Twitter Lists?

Because, Twitter Lists are convenient!

Today where there is so much competition online, anything you can use to give you an extra edge will work in your favor.  And one way to dominate the SEO game is though the help of  Traffic Geyser.

Traffic Geyser is a revolutionary way to get your videos promoted for an unlimited amount of viewers to see. TG will he distribute your videos to dozens of video sites. With this tool it will help you dominate the video content marketing arena.

With Traffic Geyser you can get several different placements in the search engines for your desired keywords and keyword phrases. This will help you utilize the internet to it’s full potential getting multiple page one placements for the keywords you wish to be ranked.

What sets Traffic Geyser apart from any other video submission service?

Traffic Geyser, as a marketing tool that was designed to help you get your website ranked higher in the website search engine listings. This service allows you not only to distribute videos but permits your content to be sent and linked to many different places: blog sites, social bookmarking sites, article submission sites, pod-casting directories and social networking sites too. You will be able to submit to these websites automatically. With this tool, you can submit your content to these specific websites because they make up social media and are very relevant according to search engines, especially Google.

You save a great deal of time by having this service since it submits your content to multiple places. By having your content on all these sites at once you can dominate keyword phrases, products and services in your niche market.

Basically,  the more places that your content can be found the more chances you have of being listed higher in the search engine results. Time is precious  and Traffic Geyser can save it for you, with an added bonus of getting  listed much higher on search engine results for the keywords and keyword phrases you are targeting.

What is the #1 over-looked

online marketing strategy today?

COLLECTING EMAILS!!!!!

*Everyone* should be creating and building targeted email lists.

It is something that is overlooked by 99% of new marketers online
and even many larger companies, as well.

What are some reasons for creating email lists, beside the fact
that targeted email promotions CONVERT AS WELL OR BETTER THAN ALL
OTHER PROMOTING EFFORTS?

Hmm, collecting emails…

- Builds a Marketing Base of TARGETED LEADS
- Allows You To Be Intimate With Your Customers and Leads
- Allows You To Easily Share Valuable Information
- Gives You A Platform To Promote Your Products
- Gives You A Platform To Promote OTHER PEOPLE’S Products

Last, but not least…

- Generates Revenue and Profits for YEARS TO COME

It rarely gets any better than that in the internet business world.

So, how do you begin collecting valuable emails? One way is by building sales pages.

How do you build sales pages? By using UBD’s new “Sales Page Theme” The Sales Page Creation Tool For Wordpress!

You just plug it into WordPress.

Sales Page Theme is the easiest way to create sales pages using WordPress!

WordPress is not only powerful, it’s easy to use.  AND Google loves it.  And now WordPress is the Ultimate Weapon for making money by converting visitors when used with Sales Page Theme! Just point-and-click and create SEO-optimized Sales Pages that look great for collecting emails for your email lists. Sales Page Theme automatically sets up WordPress to be optimized for the search engines.

Sales Page Theme also comes with an incredible Resource Center, including a step-by-step video tutorial guide, and a support forum.

UBD is offering a sale discount of 10% off their new product Sales Page Theme.  This is an exclusive offer that ends on 2/23/10.

Use this discount code: 7FE683C8B5

You can literally set up new sales pages in less than 10 minutes with the custom widgets feature. It’s by far the coolest interface they’ve been able to take advantage of!

So you’ve got a Facebook Fan Page, now what? It’s definitely not like “The Field of Dreams” just because it’s there doesn’t mean they’ll come.

10 Tips For Promoting Your Facebook Fan Page:

1.  The first thing you will want to do is become a fan of your own page.   So when people come to your personal profile and look at your information they will see the pages you are a fan of.  Plus it’s your creation and your proud of  it.

2.  Upload a picture.  Here you can get very creative you have 200 pixels wide x 600 pixels deep, a vertical header/graphic.  It’s like that great real estate you get when you create a custom Twitter background, so the possibilities are endless.

3. Facebook/Twitter is an application that allows you to link your fan page to Twitter.  Twitter will be updated everytime you post on your fan page.  You have  settings you can choose from:  Status, Photos, Links, Notes, and Events.  This application totally get’s “Link Love”  driving traffic back to your fan page from Twitter when your followers click on your link.  By the way I’d love to Tweet with you on Twitter.

4.  Create a “Welcome” landing page using the Static FBML application (This is my all time fav application, go be a fan).  You can have a video welcoming  them to your fan page and invite them to stay by clicking the “Become a Fan” button.  This application allows you to add your autoresponder html coding so you can give away your “FREE” Ebook or tips to your fans once they subscribe.

5.  Acknowledge your fans by allowing them to interact with you.   When they have this ability they are being engaged, heard,  and know that they are important to you.   In turn, this interaction gives your business more exposure giving you a reach to other potential clients.  You can do this by clicking the “Options” button under the “Share” button on “What’s on your mind”  then you will see three options, choose “Your Page + Fans”:

6.  Share your page with your friends by clicking on the share button on the left side of the page scroll down towards the bottom click share.    A box will come up that says “Post to Profile”  you have the option to type a message or send a message.  When you “Post to Profile” there is a lock icon that gives you choices of who to share with.  Here’s a visual:

7. After sharing your page with “25 Friends” that choose to become a fan, Facebook let’s you have a Vanity URL.  You can get your Vanity Url here.  You can  place your vanity url  in serveral key places:

• You can have it displayed on your personal profile in the information box under your picture.
• Add it to your email and forum signatures.
• Have it printed on your business card.

8. Facebook also gives you tools to promote your fan page with a “Badge” or a “Fan Box”.  With a “Fan Box”  you have 3 options:  Include Stream, Include Fans, Include Facebook Logo that has “Become a Fan’  button.  The “Fan Box” is a way to acknowledge your fans, just sayin…
yourvirtualgirlfriday.com

Promote Your Page Too

9. I love applications, and “Notes” is right up there with “Static FBML”  it allows you to syndicate your blog feed into your notes in Facebook.

10.  Do you send out a newsletter to your list?  Invite them to become a fan, don’t stop there invite them to all your social media homes Twitter, Linkedin, etc…

Did I say 10 tips, well I told a little white lie…..

11.  Wear it “Loud and Proud” place button hotlinks on your website (I hope it is a blogsite preferably a Wordpress.org one, if not this is another discussion.)

12.  Keep your content fresh and updated, your Fan Page wants your attention.  Don’t forget that right now Facebook is only #2 to Google you can find this information on Alexa.com and as I’ve said before (broken record I know) Fan Pages are highly indexed in Google and other search engines…. Not to mention the viral effect that occurs when a Fan interacts on your page.  Not only does it show up on your fan page but it may appear on the Fan’s feed.  Introducing you to their friends and possibly the start of a beautiful relationship.

13.  Almost forgot… Share it on other social network sites.  Let’s take Linkedin, on your profile in Linkedin you have 3 spaces to list your websites.  Click edit and select other, in the space that says website title put “Facebook Fan Page” or “Become a Fan”  then put  your link in the next space. (make sure to include http://).

Do you have a suggestion to add to this list?  Remember Sharing is Caring……

I am always asked “Why Should I blog for my business?”  There are a few reasons why.

Lets start with how a Blog can keep your website fresh.  When you go to the grocery store you expect fresh new produce right?  Well if your clients visit your unchanging aka static brochure type website they won’t find any new fresh content and soon they will stop visiting your site.  This is one reason so many small business websites fail to perform as desired.

Having a static site is better than not having a site at all, but it is difficult to rank well in the search engines because you are not adding new content.

Search engines are only one part of the equationwhen it comes to web traffic.  Social Media sites like Facebook, Linkedin, and Twitter have strategies that can be used to promote and drive traffic to  websites but most of these strategies are dependent on the availability of an RSS feed (Real Simple Syndication).

Do you want a way to build relationships or create conversation with your clients and potential clients?  Blogs are relationship building tools. Blogs invite comments your readers can ask questions, give raving reviews, or even submit a complaint.  Complaints can be a great opportunity for a business owner to provide fabulous customer service.

Do you like referrals, Blogs create that word of mouth action.  Blogging helps local businesses create conversation with clients and stay in the view of their customers.

Do I have to be a geek to blog?  No blogs are easy to use and require no special training.
If you can write an email you can post to a blog. If you can attach a photo to an email, you can include a picture in a blog post.

Blogs are simple to optimize for search engines. When your blog is set up right it has built in search engine optimization features that help guide you as you add new content to incorporate the local terms (keywords) that will help your site rank well in search engines.

I look forward to helping you become part of the blogosphere!  My choice in blogging platforms is “Wordpress.org”

Your Kingdom is your Blog, and Wordpress.org is the King of Blogs and along side your King  you will find  his loyal Queen “Social Media Marketing.”

Using  Wordpress.org  gives you the ability to stay in touch with your website visitors. You can use  Wordpress.org   as your main website in place of a traditional boring static html site as in brochure never changing, or as a compliment to your existing traditional site.  Blogs are often, as is the case with Wordpress.org, highly optimized for Search Engine Optimization purposes upon installation.  Not to mention Google Loves them and there are loyal subjects known as “creative plugin developers.” You will be available and more reachable using a Wordpress.org site to your visitors, and  become an authority in your chosen market or niche.

With a socially interactive blog platform like Wordpress.org you have a place to direct existing/new clients that you are interacting with online in Social Media sites like Facebook, Twitter, Linkedin, Youtube, etc… By using Social Media Marketing sites as online journals/albums for your business you will help drive traffic to your Wordpress.org site.  But the sweet thing is you won’t be the only one doing this, Social Media Marketing is the Ultimate Referral Machine.  Did you know “The Average Twitter user influences 500 people every day?”  You have a bio on Twitter that gives you a link directly back to your site, for those checking out your bio.  Or that Fans on your Facebook Fan/business page can suggest your page to their friends, and every time you update your page it shows in their stream.  This is one of my fav referrals because the fan doesn’t even have to do anything to refer you.   I could go on but you get the picture.

Another reason you want to direct them to your Wordpress.org site?  Wordpress.org sites allow you to not appear as a control freak! The beauty of blogs is that they allow your visitors to comment,  and share your posts within social media marketing sites.  Let’s say you make a blog post that a reader loves and is moved to share by clicking on a social media icon of their choosing.  They just paid you a great compliment by referring you through their different social media marketing channels.

Added bonus? Yes there is one, it helps you become the authority in your chosen market or niche AKA “The Go To Person,” with a socially interactive blog platform “Wordpress.org” you will have a vibrant, current and exciting site,  and I can’t stress this enough “it helps you in developing site authority”.  You are no longer forcing your visitors to interact with you via an email or some other form of communication you have in place.  I haven’t even touched on RSS (Real Simple Syndication) feeds which are easily utilized allowing you to develop a subscriber base that will follow your every post. A blog post for another time.