No one in my town and specifically in my target audience are actually using Social Media!
This is a huge misconception! Assuming that your target audience is not out there in the Twitterverse tweeting, or Facebooking, becoming Fan’s of your competitor’s Fan Pages, checking in on Foursquare leaving to do’s or tips, or leaving reviews on Yelp.
As a teenager everytime I told my Dad “I ASSumed” he would respond with “When you assume, you make an ass out of yourself” Yes this is a bit on the dramatic side even for me, just had to make sure you got my point.
This assumption that your clients are not participating in the social media channels is a costly assumption. Do you want to pay the cost?
Go to Twellow, Wefollow, Nearby Tweets, and Local Tweeps, then put in your location and see if your geographical location has an audience on twitter. So where they there?
I don’t have time to Tweet, blog or Facebook – I am running a business!
Have you heard of “Outsourcing”? This is where a social media marketing specialist can be of value to you. A social media marketing specialist can get your profiles in place, and customize them for you. Set up a management system for you. Coach and train you how to use this system. But above all the most important thing a social media marketing specialist can do for you is help you “Define Your Social Media Marketing Strategy!”
I’ve tried it for a couple months and it doesn’t work – we haven’t seen an increase in customers through our doors since we started tweeting.
My dad also tried to teach me that “Patience is a Virtue” I still have issues with this lesson, I’m all about instant gratification. However, I had to get over my instant gratification when it came to participating in social media marketing and you will have to get over yours to.
You will need a long term brand engagement plan so you can connect with your community, share specials, and build your business over the long term. After, all I am sure it’s not your plan to just try a month or two to run a successful business.
“Patience is the secret sauce.” – Gary Vaynerchuck
I already advertise in the local paper and radio and that seems to be doing just fine for us.
How much are you spending on advertising in the local paper, purchasing radio ads, or ads in the local Yellow Pages?
Ok, let’s be honest here, do you use your phone book or call 411? Yeah, I have this friend let me introduce you to him, his name is Google. I go to my friend Google and let my fingers do the walking….
Participating in social media marketing is “Cost Effective” the only expense you’ll incur is choosing to have a social media marketing specialist set your profiles up, train you to use the sites, set up a management system, and coach you by developing a strategic plan of action.
Any more objections?
Related posts:
- Should Local Businesses Blog?
- Social Media is not for Small Businesses
- Social Media Specialists will go mainstream in 2010!
- What will a Social Media Marketing Specialist do for my business?
- Do you have ground rules in place for Social Networking?
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