1. Local Search (thanks to mobile marketing) is growing exponentially in 2010.
2. Social Streams are now indexed and listed in Google and Bing.
3. Social Media Sites generate high local listings in the Search Engines.
If you are participating this means an increase visibility for your business on a local level that can drive traffic to your business. “Link Love”
4. The proliferation of Social Media and the Mobile Web is changing the way consumers search to find what they are looking for.
“Over time the single greatest opportunity is to rule the local search landscape. 20-30-year-olds go straight to their mobile browser or Google Maps to find everything – shoes, food, insurance, a dentist, you name it. If they don’t find you by doing that, then you don’t exist.” -John Jantsch, February 2010
How are you making sure your business is joining these mobile conversations?
5. Ability to build relationship with an audience (even before they visit the business).
Building relationships with them before they even visit your business, extending your influence sphere.
“We (local businesses) have the ability to engage our clients at the point of experience.” – Joe Sorge, Owner of AJbombers
6. Your competitors are connecting with “YOUR” prospective customers in the Social Media realm.
This statement should have you tossing in bed at night, I’m not sorry if it causes you to loose some sleep at night. Your competitors are engaging a highly targeted audience and (sorry I’m going to pour the salt on the wound) their participation in social media marketing is allowing them to do it in a cost effective way!
7. Social Media Marketing is way more cost-effective than traditional advertising channels. Simply because it is:
- Targeted
- Personable
- Engaging
- Cost-Effective
- Viral
- Fastest growing medium (Ie. 500k new members a day on Facebook)
Example: I go to Mack Bros and have the Ample Dumpling Crepes, they are delicious poached apples, pecans, and cheese. Yum, I’m getting hungry now. Then I tweet this out with the hashtag #Foursquare. Not only do my followers on Twitter see this, but also my Tweeps who are using Foursquare.com. Then I go to Mack Bros and I check in on Foursquare and add a to do, and some tags,.. Did I dethrone the Mayor?
I hope the visual recipe I just cooked up for you didn’t make you to hungry. Priceless, you can’t buy that advertising.
Traditional methods like yellow pages, newspaper ads, and radio are:
- Hard to Measure
- Expensive
- Not focused on a target audience
I’m not saying they are useless, but when is the last time you went searching the yellow pages for something you wanted? I use it for a booster seat for my 5 year old… hmmm, I Wonder how many trees where cut down to boost her tushie. Just saying..
8. Location-Based Social Networks (LBSN) will grow in prominence in 2010 and beyond.
Are your ears burning? They should be! I checked in on Foursquare and left a to do for the next time I visit your business. Who can see it? All my Friends on Foursquare, and did I mention that my Foursquare and Twitter accounts are connected to, yes it got tweeted out to the Twitterverse. Not to mention the update that went out to all of my friends on Facebook.
To all the Local Businesses out there not yet participating “Sweet Social Media Dreams”.
Related posts:
- What will a Social Media Marketing Specialist do for my business?
- Should Local Businesses Blog?
- “Social Media is Queen and WordPress.org is her King”
- Social Media is not for Small Businesses
About Eleanor
mobile marketing will be open another market for goods and services just like in the internet”"-