I am always asked “Why Should I blog for my business?” There are a few reasons why.
Lets start with how a Blog can keep your website fresh. When you go to the grocery store you expect fresh new produce right? Well if your clients visit your unchanging aka static brochure type website they won’t find any new fresh content and soon they will stop visiting your site. This is one reason so many small business websites fail to perform as desired.
Having a static site is better than not having a site at all, but it is difficult to rank well in the search engines because you are not adding new content.
Search engines are only one part of the equationwhen it comes to web traffic. Social Media sites like Facebook, Linkedin, and Twitter have strategies that can be used to promote and drive traffic to websites but most of these strategies are dependent on the availability of an RSS feed (Real Simple Syndication).
Do you want a way to build relationships or create conversation with your clients and potential clients? Blogs are relationship building tools. Blogs invite comments your readers can ask questions, give raving reviews, or even submit a complaint. Complaints can be a great opportunity for a business owner to provide fabulous customer service.
Do you like referrals, Blogs create that word of mouth action. Blogging helps local businesses create conversation with clients and stay in the view of their customers.
Do I have to be a geek to blog? No blogs are easy to use and require no special training.
If you can write an email you can post to a blog. If you can attach a photo to an email, you can include a picture in a blog post.
Blogs are simple to optimize for search engines. When your blog is set up right it has built in search engine optimization features that help guide you as you add new content to incorporate the local terms (keywords) that will help your site rank well in search engines.
I look forward to helping you become part of the blogosphere! My choice in blogging platforms is “WordPress.org”
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